An observation about publicists

As this is an indie reviews blog, I think it is within my responsibility to point out a trend to my fellow broke, struggling authors out there:  Publicists, probably aren’t worth what you’re paying them.

[horror]Whatever do you mean!?[end horror]

I mean out of all the improper submissions to this review site a good 90% of them are made by publicists.  Publicists tend to do things like give me anything and sundry for the title of the book, except the title of the book.  They submit non-fiction or self-help to this fiction only review blog … the list goes on.  Really, if they can screw up the book submission in some way, they’ve done it.  Authors & publishers?  Some, but not hardly as often nor as badly.

So, just from a reviewer’s stand point, you’re really wasting your time and money on most of the publicists that I’ve come across.

Does  this mean publicists are bad?

NO!  Gods, no.  Just like with publishers and agents, some are brilliant (or at least competent) and others are an utter waste of carbon – they tend to resemble humans in this regard.  The key is in carefully research your publicist, ask questions of them before you hire them, then keep an eye on them.  Ask for progress reports, and otherwise check up on them to be sure you’re getting your money’s worth.  Remember:  they’re your employee, but unlike the agents and publishers (unless you took a scam artist one of those) where if you don’t make money, they don’t either, a publicist gets paid no matter what.

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